online advertising 2010

www.realtimearts.net www.realtimearts.net offers a comprehensive view of Australia’s contemporary arts with an international perspective. This makes it a great site for your advertisement. The site combines a number of features attractive to a wide range of visitors:

Magazine—the current edition plus exclusives and updates
Archive—December 2001 - current
Studio—new works/artists on show
Features—forums, festivals and arts issues
Portal—our guide to the best sites in innovative contemporary arts online.

+ FORTNIGHTLY ONLINE EXCLUSIVES
timely reviews and articles; additions to the studio, portal and feature sections; curated selections from our archive;
and In the Loop—the latest news and the best of forthcoming shows.

Advertising at www.realtimearts.net is immediate, well-targeted and inexpensive, offering:

• on average 2400+ unique visitors per week (peaking at 3000+)
• exposure to RealTime’s national and international readership (56% of readers are from overseas primarily US, UK, Canada Germany)
• the opportunity to advertise according to your schedule with provision for fast turnaround times
• instant browser access to your website, calendar or event

Download OnLine Advertising Rates (PDF)

online advertising rates & specifications

www.realtimearts.net offers prices to suit your budget.

placement—all advertisements run down the right of the browser window (with the exception of emailout ads)
size—all advertisements measure 200 pixels wide by 150 pixels deep (with the exception of emailout ads)
links—banner advertisements may be linked directly to your site/email, or for a small
extra fee you may opt to link to a jpg or html advertisement housed on our site,
providing further attention and focus.
cost—prices vary according to placement on the site offering different levels of visibility.
duration—advertisements may run for 1 or 2 months. Other time frames may be negotiated.

summary
PREMIUM home page & top level navigation - includes basic package (from $300 pre gst for 1 month)
BASIC package: magazine articles - 2 x content sections (from $150 pre gst for 1 month)
E-DITION: fortnightly emailout to 800+ addresses (from $100 pre gst)
extras - add search: (from $100 pre gst for 1 month)
extras - link to full advertisement: (from $50 pre gst for 1 month)

 

PREMIUM: home page & top level navigation (includes basic package)

Advertisements appear on the HOME PAGE and all the main contents pages of the site: Archive, Features,
Studio, Portal, in addition to appearing on two selected content areas of the magazine and archive (see basic package below)

Ads placed here can receive from between 2200 - 3200+ impressions per week.*

Cost	pre gst	inc gst
basic + home page top level navigation	$300 (1 month) $500 (2 months)	$330 (1 month) $550 (2 months)

 

 

BASIC: magazine articles

Advertising appears alongside each article in two selected content areas of the magazine including archived articles.

You can elect to advertise alongside articles covering performance, dance,
visual arts, sound/music, onscreen - film, onscreen - media arts, festivals and special features

Ads placed here can receive from between 1500 - 2400+ impressions per week.*

The following options are available:

Cost	pre gst	inc gst
All articles of any 2 artform sections eg all performance articles, all dance etc	$150 (1 month) $250 (2 months)	$165 (1 month) $275 (2 months)
Ad appears with ALL articles (average of 50 articles per edition)	$600 (1 month) $800 (2 months)	$660 (1month) $880 (2 month)
Annual sponsor of artform section	$1000	$1100

* web traffic can vary according to content sections chosen and external factors such as holiday periods etc

extras: search

The Search Results page has very high traffic flow, as people use the facility to seek out particular items of interest from over 4000 articles.

Cost	pre gst	inc gst
Search Advertising	$100 (1 month) $180 (2 months)	$110 (1 month) $198 (2 months)

 

extras: link to full advertisement

Banner ads from any package may be linked to a jpg or html advertisement housed on our site,
providing further attention and focus. Ideal for people without an established website.

Cost	pre gst	inc gst
Additional cost for banner to link to full ad (jpg/html page) housed on RT site	$50 (1 month) $75 (2 months)	$55 (1 month) $82.50 (2 month)

Online Artwork specifications

All online ads are box banner 200 pixels wide x 150 pixels deep.
Artwork may to be supplied as 72dpi jpg or gif (animation acceptable), with a specified URL.
Flash files may be supplied with the URL hardcoded. It is suggested this URL is a click tag as we may not be able to track click through rates with Flash Files.

e-dition advertising - NEW

RealTime publishes fortnightly online exclusives and each is publicised by an
e-dition—an emailout to our growing list (currently at 800+ addresses).
See www.realtimearts.net/media/emailout_ad_example.html for an example.

AD TYPE	pre gst (per e-dition)	inc gst (per e-dition)
Position A - box banner (w200 pixels x d150 pixels) placed in righthand column at top of text	$200	$220
Position B - horizontal banner (w500 pixels x d100 pixels) placed in lefthand column within the body of text	$200	$220
Position C - box banner (w200 pixels x d150 pixels) placed in righthand column at bottom of text	$100	$110
Position D - horizontal banner (w500 pixels x d100 pixels) placed in lefthand column within the body of text	$100	$110

NB: The print online 15% discount DOES NOT apply to e-dition ads - only online placements.
Prices do not include agency commission.

Artwork may to be supplied as 72dpi jpg or gif (animation acceptable), with a specified URL.
Flash files may be supplied with the URL hardcoded. It is suggested this URL is a click tag as we may not be able to track click through rates with Flash Files.

 

 

 

print & online deals

You may choose to maximise your exposure by advertising in both print and online.
If you take any ad in the RealTime print edition you will receive a 15% discount on your online advertisement costs.

NB: The print online 15% discount DOES NOT apply to e-dition ads - only online placements. Prices do not include agency commission.

Advertising online with RealTime is highly flexible. Feel free to discuss you needs with us and we may be able to tailor an individual solution for you.

Online advertising sales

Gail Priest	gail@realtimearts.net	61 2 9810 7818
Virginia Baxter	virginia@realtimearts.net	61 2 9332 4549